Madlan X: User Journey Optimization
Following the launch of a new product for real estate agents, adoption rates fell short of expectations. UX research uncovered insights into usability, product perception, and unmet needs, leading to product updates that increased user engagement, streamlined workflows, and guided future product development
My Role
Research
Product Management
Duration
6 weeks
Methods
Competitive Research
User Interviews
Usability Testing
User Journey Map
Context
Madlan X is a SaaS product designed to help real estate agents create, send, and digitally sign contracts, streamlining the contract creation and signing process. After its release, the product was offered as a free trial to Madlan’s existing customer base. While many agents registered, adoption remained low, with only a small number of agents integrating the tool into their workflow.
Business and Product Goals
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Drive Adoption: Increase the number of agents actively using Madlan X as part of their regular workflow.
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Boost Product Perceived Value: Strengthen agents’ perception of the product as a valuable, efficient tool compared to competitors and traditional methods.
Research Process
1
Research Objectives
2
Research Methods
3
Key Insights
4
Product and Design Solutions
Impact
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Growth in Active Users: Preliminary data indicated a 20% increase in agents actively using the agreement creation feature (i.e., sending at least one agreement per week). This growth suggests improved adoption and engagement with the product.
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Improved User Feedback: Agents reported greater ease and efficiency in the agreement-sending process, saving time and effort.
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Strategic Insights: The research findings contributed to shaping future product development, including deeper integration with Madlan. These insights played a key role in informing long-term strategic decisions and prioritizing features that address users' needs.