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Lihi Matza
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About
Work
Selected Work
UX and Product Focused Research
Madlan X: User Journey Optimization
Competitive Research
User Interviews
Usability Testing
User Journey Map
Back-Office Management Interface Redesign
User Interviews
Contextual Inquiry
Usability Testing
Group Sessions
Real Estate Agents Ranking: Product Optimization
Client Interviews
Funnel Analysis
Session Replays
Mockup Reviews
Improving Conversion for Property Docs Purchase
Funnel Analysis
A/B Testing
Session Replay Analysis
New Construction Data Workflow Redesign
Task Analysis
Interviews
User Survey
Data Source Evaluation
Selected Academic Work
Design Thinking and UX in the Built Environment
Planning Culture in Israel: Industrial Area Regeneration
Case Study Research
Spatial Analysis
Policy Analysis
Interviews
Problem Finding in Architectural Design Process
Experimental Design
Comparative Analysis
POE Implementation Plan for the Technion Campus
Post-Occupancy Evaluation (POE)
Framework Development
Urban Living in High-Rise Complexes
Case Study Research
Spatial Analysis
Post-Occupancy Evaluation (POE)
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