This research examines the adaptation of Israeli planning culture to neoliberal influences through urban industrial area regeneration. Using qualitative methods, it analyzes three case studies in Kiryat Bialik, Netanya, and Bat Yam. 
 

The study employs semi-structured interviews with urban planners, thematically analyzed in Atlas.ti, alongside planning committee protocols and blueprints dating from the 1950s onward, analyzed quantitatively and spatially in Excel and ArcGIS. 
 

Findings highlight the ongoing conflict between the need for flexibility to attract the private sector and broader planning goals, questioning the role of comprehensive planning under neoliberalism. The research offers insights for policymakers and urban planners working to balance public interests with private sector demands, emphasizing the need for responsive, user-centered design in urban regeneration.